Project Rockstar is the revolutionary program led by Venture and Sterling designed to fully transform the lives of 8 men in the areas of Game, Lifestyle, and Fitness.

Since its inception six years ago, Project Rockstar has become a magnet for the best dating instructors, business mentors, and fitness experts to provide long-term instruction and guidance to the program’s participants (“Rockstars”) to take their ability with women, lifestyle design, and physical fitness to incredible heights.

The game component is based on the cutting edge “Game 3.0” curriculum, the first Love Systems long-term training curriculum developed by Venture and Sterling. The lifestyle component is based on the Lifestyle Entrepreneurs Academy curriculum created by best-selling author and business mentor, Jesse Krieger (Starlight). The fitness component is sponsored by sports nutrition brand, Sports Food, and consists of a customized proprietary training regimen. With the game, lifestyle, and fitness components, selected Rockstars can expect to graduate the Project Rockstar program with a roadmap for a lifestyle by their design, with the women of their choosing, and at a peak level of physical fitness.

A word from Venture and Sterling…

“Project Rockstar is running in its sixth year now, and each year, a handful of fortunate participants are selected to be part of the most comprehensive life transformation program ever created. The most alluring aspect of Project Rockstar for many is the game component, so let’s talk about that. The game component is sponsored by Love Systems and is taught through the vehicle of the Game 3.0 curriculum we’ve personally developed. It’s a style of game that’s predicated on genuineness, masculinity, and just being a cool guy, and it’s something that’s made a big splash in the dating community (check out reviews of Game 3.0 from last year’s Rockstars here – PR2012 Game 3.0 Reviews; also check out a Q&A about Game 3.0 here – Game 3.0 Q&A). Beyond just teaching you the simple mechanics of game, we help you build character, discover your sense of self, and redefine your masculinity in a way that makes you naturally and permanently attractive to high-quality women.

“If you are selected for Project Rockstar, one thing is guaranteed: We will change your life in one summer more than you ever thought possible.”
– Sterling, Lead Instructor

The lifestyle component is also top notch. It’s being sponsored this year by Lifestyle Entrepreneurs Academy, based on the best-selling book, Lifestyle Entrepreneur, and led by author and business mentor, Jesse Krieger (Starlight). Jesse has put together a program that guides entrepreneurs through the step-by-step of building a business that fits into various types of lifestyle design. We have him on board to work directly with the Rockstars in person to develop and launch the early stages of business ideas that they’ll develop over the summer. Separately, we’re also having Affiliate Week, where a team of some of the highest-grossing affiliate marketers in the world come in to teach an exclusive week-long bootcamp on internet marketing. These guys are ridiculously successful and we’re so pleased to have them on board.

The fitness component is sponsored this year by Sports Food, one of the coolest new sports nutrition brands on the market. The guys at Sports Food are designing a customized mandatory training regimen for the 12 weeks leading up to the kickoff date for Project Rockstar 2013. It’s all inclusive and consists of a customized diet/nutrition plan, supplementation stack and schedule, and weight-training/cardio workout regimen. Thanks to Sports Food, guys who have been skinny their entire lives will gain about 10-15 pounds of muscle and guys who are bigger will lose about 10-15 pounds of fat. It’s safe to say that under the care of Sports Food, the guys accepted onto the program will be stepping into Project Rockstar in the best shape of their lives.

At the start of Project Rockstar last year, we told the Rockstars that they would not be able to recognize themselves by the end of the program. Truer words could not have been spoken. Here’s what some of last year’s Rockstars have to say about their experiences: Click here to read excerpts from the PR2012 reviews

The full reviews for Project Rockstar 2012 can be read here (PR2012 reviews). We’re extraordinarily proud of the program we’ve put together because we’ve seen year-in year-out the effects it has on everyone involved. We were all invariably changed for the better because of Project Rockstar – instructors, assistants and Rockstars alike – and couldn’t be more excited at the thought of having another go at it this year. As with each years’ group of Rockstar participants, a unique bond has been forged between us based on years worth of amazing experiences and growth experienced in such a condensed period of time.

And we’ve upped the ante once again. Running at 9 weeks and 5 countries, this year’s Rockstar is the most ambitious yet. Throughout this time as a Rockstar, you’ll live with us, party with us, and grow with us. If you’re selected, your life will be forever changed. Hundreds apply each year but only a fortunate few are accepted. We look forward to going through the applications and meeting you guys over the coming months. For those that are selected, this summer will be nothing short of unforgettable.”

Best,
Venture & Sterling

A word from the Rockstar alumni…

We gathered a few of the Rockstars from the past couple years and put some questions their way about what their experience on Project Rockstar was like and the effect it’s had on their lives. Check out what they had to say here:

 

 

The Project Rockstar Experience…

Game: The game component is sponsored by Love Systems. Selected Rockstars will live with each other and amongst instructors for the duration of the program and will spend their days and nights learning “Game 3.0” – the long-term training program developed by Venture and Sterling, which focuses on rediscovering one’s masculinity. Game 3.0 teaches all aspects of how to meet attractive women through a filter best described as “natural and genuine.” Game is taught in a manner where it naturally integrates with being normal and having fun from the get go, and most importantly, just being a cool guy.

The game component of Project Rockstar will be a blend of seminars, debriefs and in-field practice. Most importantly, the group will spend almost everyday going out and meeting women during the day and night under the instruction of Love Systems instructors.

Love Systems would normally charge approximately $180,000 in professional fees for the amount of training offered, but Project Rockstar is run free of charge, excluding living expenses and accommodations (applicants however must be willing and able to pay an upfront charge of $15,000 which handles flights and accommodations for the program). Love Systems or its instructors do not make a dime from Project Rockstar. Rather, it is an opportunity for the company to showcase the full extent of the power of its teachings, and to serve as a vacuum for instructors to further develop and innovate dating technology.

“Project Rockstar will be the greatest and most transforming experience of your life.” – Vici, Core Instructor

Over the course of the 9 weeks, it is almost certain that each of the Rockstars will hook up with girls hotter than they ever have before, pull quicker than they ever thought possible and get girls to fall for them in situations that would have once seemed unimaginable. More importantly, the Rockstars will build genuine connections with girls from all over the world, and will likely feel for the first time that they are finally getting girls that are worth their while. In doing this, the Rockstars will become attuned to a part of themselves and their masculinity in a way they will wish they’ve always known.

Lifestyle: The lifestyle component is sponsored this year by Lifestyle Entrepreneurs Academy, a business development program created by best-selling author and business mentor, Jesse Krieger (Starlight). The Lifestyle Entrepreneurs Academy curriculum will guide the Rockstars towards developing business ideas that cater to various types of lifestyle design, namely ones defined by freedom and control – traits which fit hand in hand with the Rockstar ideals.

Jesse is a Project Rockstar alumnus and graduated from the first ever Project Rockstar in 2008. Prior to being selected for Project Rockstar, Jesse was a Vice President at a leading technology investment bank in San Francisco. Once the program concluded, he realized that the keys to an amazing life lay not just in having “money,” but by having “time and money.” Since then, Jesse has launched a successful career as a serial entrepreneur, and has designed a lifestyle which allows him to constantly travel the world while running his network of businesses from his laptop.  Jesse will be working intensively with the Rockstars on a one-on-one basis to define the lifestyle they are each seeking, while concurrently developing a plan, and providing the skill sets to achieve it.

“As a past member of Project Rockstar, I can say nothing has had a greater influence on my life” – Starlight, Core Instructor

The lifestyle component also includes Affiliate Week. During Affiliate Week, we bring in a handful of the world’s top-grossing affiliate marketers to lead an intensive interactive bootcamp covering the fundamentals of internet marketing and how to be successful at it. The affiliate marketers the Rockstars will be working with are a group of financially successful individuals that lead incredible lifestyles – lifestyles which embody the ideal of being able to be wherever they want, whenever they want.

Fitness: The fitness component this year is sponsored by sports nutrition brand, Sports Food. It isn’t coincidence that the guys who get the hottest girls have a combination of great game and top-notch fitness. Beyond just “looking good,” being in good shape is fundamental towards feeling like a man, building real confidence and naturally feeling as though you deserve to be with attractive women. All the Rockstar instructors are in phenomenal shape (Venture/Sterling/Vici weight train 4-5 times a week and Jesse regularly bikes 50+ mile marathons).

The selected Rockstars will be put on a Sports Food designed mandatory training program for the 12 weeks leading up to Project Rockstar. The training program includes a supplementation schedule, a strict nutrition/diet plan, and a weight-training/cardio regimen. A Rockstar Facebook group will be formed during the training program for the Rockstars to post individual progress and to provide group motivation and support. The Rockstars will be rigorously tracked during the fitness program to ensure they are meeting fitness standards and goals.

Further, the Rockstars will be split into two groups – “gainers” and “losers.” It is expected that those assigned to the gainers group will gain 10-15 pounds of muscle and those assigned to the losers group will lose 10-15 pounds of fat before the official start of Project Rockstar. It is pretty much ensured that the selected Rockstars will be coming into Project Rockstar in the best shape of their lives.

“Game. Lifestyle. Fitness. In a nutshell, that’s what Project Rockstar is all about.” – Sterling, Lead Instructor

Project Rockstar 2013 will take place in…

Las Vegas (USA): Project Rockstar will kick off in Las Vegas. There is no better place to break in the program and carry out the initial hard yards of learning game. Vegas is one of the few places in the world where one can go out every day like it’s a Saturday, and the city is constantly refreshing itself with new tourists eager to party. It’s the perfect environment for game – the venues are world class, the girls hot and friendly, and there is a layer of sexual energy which threads through the environment. The Vegas atmosphere will serve as a catalyst to the learning process and as a cornerstone in rediscovering and nurturing the raw masculinity in each Rockstar that is so important to reaching the highest levels of game.

The focus of Las Vegas is to develop the best foundational fundamentals of attracting beautiful women. That means no lines, no routines, no gimmicky bullshit – just stuff that works, is normal, and focuses on being a cool guy. The Rockstars will be asked to wipe the canvas free of anything they’ve previously learned to allow for the best possible foundation to be formed. They are then put through the gauntlet of the full Game 3.0 curriculum by Sterling and Venture during a special 10-day bootcamp.

In the day, the Rockstars will be hitting the Las Vegas dayclubs. Dayclubs are phenomenal. Catch a glimpse of Marquee Dayclub in full force here:

Summer nights in Las Vegas spell XS Night Swim. The hottest chicks in town flock to XS Nightclub at the Wynn every Sunday night over summer in their best bikinis, where the pool is fully open and top-tier resident DJs spin fresh beats.

Las Vegas will also be the kickoff point for the Lifestyle Entrepreneurs Academy curriculum. The Rockstars will be trained intensively by Jesse Krieger on what it takes to build a entrepreneurial venture around the concept of lifestyle design. Jesse will work with each of the Rockstars on a group and individual basis to flesh out business ideas and launch the initial stages on their entrepreneurial visions.

Electric Daisy Carnival (Las Vegas): At the tail-end of Las Vegas is the Electric Daisy Carnival. The Electric Daisy Carnival (“EDC”) is North America’s biggest electronic dance music festival. 180,000 party goers head to the Las Vegas Motor Raceway for a weekend of hedonism and partying. Festival gates open at dusk and the party rolls through till sunrise for three consecutive days.

Electronic dance music has taken off in America over the last couple years, and at EDC 2013, the Rockstars will be at the very heart of it. The music is top notch, the girls are stunning and down to party, and pretty much anything goes. EDC 2013 marks the first break in the Project Rockstar 2013 program. The Rockstars and instructors will surely be hooking up with hotties at the festival, but the focus is on building stronger bonds and having a badass time together.

Eastern Europe (Country TBD): Once the Vegas huricane rolls through, we shift gears and head to Eastern Europe. Eastern Europe spells two things: hot brunettes and bitchy girls. Prepare to be blown out. The Rockstars will sharpen their teeth in one of the harshest nightlife environments in the world, albeit with some of the hottest girls in the world. English is a second language or non-existent for most girls in this region, so the Rockstars will hone their ability to use body language and subcommunications. Eastern Europe won’t be easy, but if last year’s Rockstar was any measure, the Eastern European leg turns boys into men. The Rockstars will be in the trenches, but because of it, they’ll come out with some seriously strong game.

Eastern Europe is also home to Affiliate Week. During Affiliate Week, the Rockstars will work with a handful of the world’s highest-grossing affiliate marketers. The Rockstars will be intensively trained in the foundational fundamentals of what it takes to be a successful internet marketer and then will be paired into smaller groups to launch their very own internet marketing campaigns, under the guidance of the affiliate mentors. As participants of Affiliate Week, the Rockstars will also be granted membership to some of the industry’s best affiliate networks, many of whom typically have exceptionally low acceptance rates.

The Yacht Week (Croatia): Possibly the pinnacle of Project Rockstar 2013. After graduating from Eastern Europe, we jetset to Croatia to celebrate. By this point, the Rockstars will have rock solid game – this far in on last year’s program one of the guys had hooked up with a Formula 1 model, another had hooked up with Miss Hungary #1, and a third Rockstar had hooked up with Miss Hungary runner-up #3 (double date). Also around this time in the program, going out every night becomes less about heavy instruction and more about having a crazy time, hooking up with hot chicks, and building a repertoire of unbelievable experiences and stories.

So back to Yacht Week. Imagine a fleet of 50+ yachts where the Rockstars have two of the biggest ones, coupled with the fact that they are all starting to have amazing game. That is Yacht Week. You’ve got to see it for yourself:

The focus of Yacht Week is to have a wild time, party hard, and hone in on how to meet hot girls in a social circle setting. That means not cold approaching every girl in sight on the first night, but rather, having fun in a massive party with a big group of awesome people, making friends, then guiding hookups with the hottest chicks around.

The Rockstars will have the chance to enjoy the game they’ve developed, rather than trying to maximize the most opportunities in every night. Yacht Week is where we expect most of this year’s Rockstars to come into their own from both an inner and outer game perspective. In an environment surrounded by amazingly accomplished fellow Rockstars, hotties from around the world, the Mediterranean, and coming off the backbone of 6 intense weeks of self development, it’ll click for the Rockstars just how awesome they’re becoming.

Eurotrip (Official Break): Coming off Yacht Week, the Rockstars will be given a well-deserved break. We give the Rockstars the opportunity to plan where they want to go amongst themselves for a week, and once everything is set, the instructors and Rockstars temporarily part ways. The Eurotrip is meant for the Rockstars to take a vacation away from having to work on self improvement and provides the opportunity to get to know each other better and to build stronger bonds without instructor oversight. Last year’s Rockstars went on a surf trip to a beach town in northern Canada. When collecting feedback, many of the Rockstars last year sited the roadtrip as one of the major highlights of the summer.

Stockholm (Sweden): Project Rockstar travels the world to new destinations each summer, but one thing is certain, we always come home to Sweden to finish it all off. There is no question, the hottest girls in the world reside in Sweden. In Sweden, the majority of the population is blonde and natural beauty is assumed. Moreover, sex in Sweden is treated extremely casually and girls welcome being hit on by guys. Not to mention, English is a primary language and the girls are also the most sexually aggressive of any Western culture.

By Sweden last year the stories started to get wild – one Rockstar hooked up with a cover model in a hotel bathroom stall that he met on the street earlier in the day, another hooked up with yet another cover model when he met her on the street while she was with her mom, and a third Rockstar stole a girl away from a professional NHL player at a party in the NHL player’s own home. Sweden is the perfect place to culminate the Rockstars’ hard work, to celebrate bonds built, and to finalize the gears of change put forth at the start of the program.

 

Project Rockstar participants will…

• Live with Love Systems instructors – get 24-hour access for 9 weeks to many of the greatest dating coaches in the world.
• Significantly improve all aspects of game in every format (day game, night game, social circle game, etc…).
• Become thoroughly versed in applying “Game 3.0,” the cornerstone long-term training curriculum developed by Venture and Sterling, which focuses on integrating natural game and genuineness with all aspects of Love Systems teachings.
• Develop and launch the initial stages of an entrepreneurial business venture with the guidance of the Lifestyle Entrepreneurs Academy curriculum.
• Build a fundamental foundational understanding of internet marketing through Affiliate Week, as taught by some of the world’s leading affiliate marketers.
• Ingrain a deep understanding of fitness and nutrition and reach peak physical condition through the Sports Food sponsored training regimen.
• Delve deep into the principles behind the methodology of success. As a project spanning 9 weeks, Rockstars are taught not only the methods for success, but the principles that drive them, allowing for a greater understanding and the ability to ingrain those principles into their core, placing them on the path to becoming true experts themselves in the fields of game, fitness and lifestyle development.
• Join the Project Rockstar Alumni, a global network of motivated, successful, high achievers and most importantly, friends. Former graduates and instructors include professional surfers, music producers, Wall Street investment bankers and traders, commercial airline pilots, management consultants, writers, various ranges of entrepreneurs, fashion moguls, real estate investors, actors, scientists, and more.
  • Project Rockstar Alumni are typically invited to participate as mentors on future Project Rockstar and Love Systems programs.
• Be trained completely free of charge (excluding accommodations, flights and living expenses) – instructors, mentors, and assistants are providing their time for free. This is a training program with a value so great it would be hard to put into monetary terms, though it comes to about $200,000. You will be learning from some of the very best who have built lives that most people only dream of. Their services, training and mentorship are provided at no charge.

 

Resources

Project Rockstar 2012 – Complete program reviews

Project Rockstar 2012 – Game 3.0 curriculum reviews

Project Rockstar 2012 – Daily journals

Project Rockstar 2011 – Complete program reviews

Project Rockstar 2011 – Daily journals

Q&A regarding Game 3.0

Application Tips and Pointers